Factorial, a HR unicorn, snaps up $120M from General Catalyst to boost sales and marketing

Date:

March 19, 2025

Factorial, the Barcelona-based “unicorn” startup that provides an all-in-one HR platform in the cloud for small and medium businesses, has picked up a non-dilutive (no equity) $120 million from General Catalyst — money it says it’ll invest in one specific area: “go-to-market”, or GTM, the umbrella term used for the wider expenses associated with sales […]

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